The Qualitative Lab is a professional London market research facility designed for a wide range of in-person research.As well as focus groups, our flexible studio can be used for in-depth interviews (IDIs), workshops, meetings, product and packaging research, CLTs and taste testing of prepared or packaged food and drink.While focus groups are one of our most popular uses, the research studio space can be adapted to suit different formats and specific project requirements e.g. if your project needs specialist equipment that we do not already have, talk to us. Where practical, we can coordinate hire, delivery and set-up on your behalf.  If you are not sure whether the facility is suitable for your project, please talk to us about what you need to achieve.We can also accommodate automotive research, with vehicles able to be parked on-site for respondents to view.

Great question! The Qualitative Lab offers the professional facilities you would expect from a London research venue (viewing room with one way mirror, fully equipped studio room, recording and web-streaming) combined with a personal and flexible approach.We are a single-studio facility, so your project gets our full attention rather than being one of several hires taking place at the same time.Our viewing room is spacious with natural light; the studio room is comfortable and unintimidating for those participating.Our experienced facility manager and efficient hosts are on-hand throughout your booking process and sessions to co-ordinate aspects of your hire, to ensure everything runs smoothly from start to finish – so all you have to think about is the research itself!Our Wimbledon location is easy to reach by public transport, respondents do not need to travel into Central London, and free on-site parking is available. We also publish our facility rates, so you can see the likely cost of your project before you enquire.

We are in Wimbledon, South-West London, around three minutes' walk from Wimbledon station.Wimbledon has direct National Rail services from Waterloo (via Clapham Junction and Vauxhall), as well as District Line Underground, tram and bus connections. It is particularly convenient for respondents and clients travelling from Central / South London and the Home Counties, as well as for Heathrow and Gatwick airports.For clients who need to drive, we also have free on-site parking subject to availability.

Our facility hire rates are published on our Rate Card, covering focus groups, IDIs, daytime and evening hire, full-day bookings, web streaming, catering and additional services.If your project does not fit one of the standard options, contact us and we will provide a tailored quote.

Call us on 020 8254 4444, email info@plus4.co.uk, or send us a message through our contact form.Let us know your preferred date and, if you have it, the proposed schedule, along with the number and duration of planned sessions. We can check availability and talk through anything else you need for your project.

Our discussion room can accommodate up to 10 people in an informal discussion layout.The separate viewing room provides comfortable space for 6-8 clients and observers.If your project has specific requirements / equipment or you need a different room configuration, talk to us before booking and we’ll be happy to advise.

Our discussion room, viewing room and toilet are on the first floor and are accessed by stairs. Unfortunately, there is no lift, so the facility is not suitable for participants or clients who are unable to use stairs.Please take this into account when recruiting participants and let us know if you have any questions before booking.

Yes. We have several free on-site parking spaces.Priority is normally given to (often stim laden!) moderators and viewing clients during the day, with more spaces generally available for participants during evening sessions.Our town Centre location means that there are also several public car parks within a short walk of the facility.For automotive projects, we can arrange for research vehicles to be parked on-site.

Our standard facility hire includes: discussion room, separate viewing room with one-way mirror, respondent waiting area, digital audio and video recording, Wi-Fi and internet access, a 42” HD TV with HDMI connection, stationery, basic printing and copying, free onsite parking and an experienced host throughout your sessions.We also include 30 minutes before and after groups, interviews or meetings for set-up and close-down (additional rates for meeting hire are available if you would like to extend this). Web streaming, catering, specialist equipment and extended hire can be arranged separately.

Absolutely. The Qualitative Lab is available for independent facility hire and we are very happy to work with your own recruiter and moderator.If you need additional support, participant recruitment can be arranged through The Field Division, and an experienced MRS Member moderator can be provided through The Qualitative Centre.These services are completely optional.

Yes. We offer catering and refreshments for both participants and clients, from breakfast and sandwich options to snacks and takeaway meals.If you have dietary requirements or something specific in mind, talk to us before your booking.Full options and prices are available on our Rate Card.

Yes. Digital audio and HD static video recording are included as standard when you hire The Qualitative Lab. We offer two alternative camera-angle options depending on your room layout and requirements. Files can be supplied in MKV or MP4 format via a secure download link, which is emailed to your named contact within 24 hours of the sessions taking place. If you have any specific / additional recording needs we can discuss this when you book.

Yes, they can! The Qualitative Lab is designed primarily for in-person research and observation through our one-way mirror, but we know that not every stakeholder can always attend.TQL Live is available as an optional web-streaming service, allowing authorised clients and colleagues to watch sessions live from elsewhere.  This can be particularly useful when members of your research or client team are based elsewhere in the UK and/or in other countries.

There is a great selection of hotels within walking distance of the venue to fit varying budgets and requirements. We have collated details of some of the most popular with our clients here:PREMIER INN, LONDON WIMBLEDON (BROADWAY) (budget, 5 mins walk) London Wimbledon (Broadway) Hotel | Premier Inn THE ANTOINETTE HOTEL WIMBLEDON (mid-range, 5 mins walk) Hotel in Wimbledon London | Antoinette Hotel Official Site TRAVELODGE, LONDON WIMBLEDON CENTRAL (budget, 5 mins walk) Travelodge London Wimbledon Central Hotel - New Hotel CANNIZARO HOUSE (Hotel Du Vin Wimbledon) (high-end, 10 mins taxi) Cannizaro House, Wimbledon | Luxury Manor Hotel | Hotel du Vin

Yes, we would be very happy to show you around. People are often surprised by how spacious and light our rooms are when they see them in person. It also gives you an idea of the setup and exactly how our venue will work for your project. You will see how easy we are to get to, and it’s always nice to put faces to names!Call 020 8254 4444 or email info@plus4.co.uk to arrange a convenient day / time.

Although the facility was designed specifically for market research, the rooms can also work for meetings, interviews and some other professional uses.We are happy to accommodate hire for other uses – for example the one-way mirror and viewing room can prove useful for job interviewing and corporate away days, and for productions companies for casting etc – tell us what you have in mind (maybe pop down and visit!?) and we’ll can let you know whether the space is suitable.