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The Field Division
The Qualitative Lab is primarily available for independent hire, and most clients use their own recruiters and moderators. But...
Need more than the facility?
The Qualitative Lab is part of Plus Four Market Research. Our Field Division provides participant recruitment and market research fieldwork across the UK, whether for research taking place at The Qualitative Lab or elsewhere.
Need a complete research project?
Plus Four also provides full-service qualitative, quantitative and mixed-method research, from research design through fieldwork to analysis and reporting, in the UK and internationally.
With a vastly experienced field management team, over 20 regional supervisors and more than 700 field interviewers, we offer extensive nationwide coverage.
Our quality measures mean that we have a reputation for delivering high quality field research, to time, every time.
Nationwide
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Experienced regional supervisors overseeing nationwide network
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Global coverage possible: multi-national coordination, with translation(s) as required
Consumer & B2B
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Experience with a variety of consumer audiences
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B2B: we reach the ‘hard to get’ people: directors, senior management, key decision makers
Services
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Focus group recruitment
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In-person and online
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Face-to-face: on street, at location door-to-door/in home
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Hall tests/CLTs
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Workshops/consultation events
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Diary 'homework', online blogs etc.
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In store/exit interviews
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Event evaluation
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Car clinics
Competitive
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High quality research at competitive prices
Quality
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Experienced project management
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Experienced recruiters / interviewers
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Thorough briefings
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Close control throughout (hands-on management from senior personnel)
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Random spot checks (supervisory call monitoring / listening)
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Recruits are rescreened prior to participation
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Member of the MRS (the MRS Freephone number is provided to members of the public as needed)
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Member of ESOMAR, The World Association of Research Professionals
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Our field team members have achieved both Internal and External RAS qualification (Recruiter Accreditation Scheme)
LOCATION, LOCATION LOCATION...
NATIONWIDE UK EUROPE ASIA USA WORLDWIDE
ABERDEEN BRADFORD BRIGHTON BRISTOL BIRMINGHAM CAMBRIDGE CARDIFF COVENTRY DERBY EDINBURGH GLASGOW HULL KENT LEEDS LEICESTER LIVERPOOL
LONDON/GREATER LONDON MANCHESTER MILTON KEYNES NEWCASTLE
NORWICH NOTTINGHAM OXFORD PORTSMOUTH SHEFFIELD SOUTHAMPTON SUNDERLAND SURREY SWANSEA WAKEFIELD YORK